Cui Bono: Follow the Money Before You Trust the Claim
Summary
"Who profits if I believe this?" is a fast, powerful filter on any health claim — **industry-funded studies reliably tilt toward their sponsor**, usually through design and spin rather than fraud — and the rule has to be applied **symmetrically**: be just as skeptical of the supplement seller, the wellness influencer, and the "natural" brand as of Big Pharma. Funding doesn't make a claim false, but it tells you where to look hardest.